CALA Marketing & Admissions Flashcards
6 cards from real CALA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 CALA Marketing & Admissions flashcards as text
What is the 'length of stay' metric important for in assisted living financial planning?
Answer: It tracks how long residents remain at the facility, which influences census stability and revenue forecasting
Length of stay measures how long residents live at the facility, which affects revenue predictability and helps administrators forecast census changes and admissions needs.
During the admissions process, when must an assisted living facility provide a prospective resident with a written statement of their rights?
Answer: Before or at the time of admission, prior to signing the admission agreement
Residents must receive a written statement of their rights before or at the time of admission, prior to signing any admission agreement, so they can make an informed decision.
What is a 'community fee' typically used for in assisted living marketing and admissions?
Answer: A one-time non-refundable or partially refundable fee covering the cost of preparing a unit and processing admission
Community fees are charged at admission to cover the costs of preparing the unit, processing paperwork, and other move-in expenses; refundability policies vary by facility and state.
Which marketing tool allows prospective residents and families to virtually experience a facility's amenities before visiting in person?
Answer: Virtual tours embedded on the facility website
Virtual tours allow prospective residents and families to explore the facility's rooms, common areas, and amenities online, increasing inquiry rates and attracting out-of-town decision-makers.
An assisted living administrator wants to improve the facility's online reputation. What is the most effective ethical strategy?
Answer: Encouraging satisfied residents and families to voluntarily share their experiences in online reviews
The most effective and ethical approach is to encourage genuinely satisfied residents and families to voluntarily share their honest experiences through online review platforms.
What is the purpose of a 'waitlist' in assisted living facility management?
Answer: A roster of prospective residents interested in admission when a unit becomes available
A waitlist maintains contact with prospective residents interested in the facility so the admissions team can quickly fill vacancies when units become available.