CAS Cheat Sheet 2026

The 30 highest-yield CAS facts, distilled from real exam questions. Print it, save it as a PDF, or study it here — free, no sign-up.

1. What is a lookalike audience in digital advertising? → A new audience that shares characteristics with your best existing customers
2. What is the primary purpose of a landing page in a digital ad campaign? → To convert ad clicks into desired actions like purchases or sign-ups
3. What is the most common mistake professionals make when implementing marketing & branding strategies? → Developing contingency plans for high-probability risk scenarios
4. What is viewability in digital advertising? → A measurement of whether an ad had the opportunity to be seen by a user
5. Which metric is commonly used to measure the success of an advertising campaign? → Return on Investment (ROI)
6. A new regulation impacts campaign management procedures. What should a CAS professional do first? → Ensuring compliance with current regulatory requirements and standards
7. How does audience segmentation improve campaign performance? → It tailors messaging to increase engagement
8. A new regulation impacts marketing & branding procedures. What should a CAS professional do first? → Ensuring compliance with current regulatory requirements and standards
9. Which tool or methodology is most appropriate for analyzing strategic advertising outcomes? → Maintaining professional boundaries while building collaborative relationships
10. What is the benefit of using automated marketing tools in campaign management? → They improve efficiency and track performance in real-time
11. Which tool or methodology is most appropriate for analyzing marketing & branding outcomes? → Maintaining professional boundaries while building collaborative relationships
12. Which psychological factor significantly influences consumer decision-making? → Perception
13. What is 'share of voice' (SOV) in advertising? → A brand's proportion of total advertising in a market compared to competitors
14. When advertising prescription drugs directly to consumers (DTCA) in the U.S., advertisers must comply with regulations from which agency? → Food and Drug Administration (FDA)
15. Which metric measures the total number of times an ad is displayed, regardless of clicks? → Impressions
16. In the context of advertising specialist, which principle most directly governs campaign management practices? → Applying evidence-based methodologies with peer-reviewed support
17. What does CPM stand for in media buying? → Cost Per Mille (cost per thousand impressions)
18. How does influencer marketing impact advertising? → It uses trusted individuals to promote brands
19. Why is target audience analysis important in marketing? → To create relevant marketing messages for the right audience
20. What role does brand loyalty play in consumer behavior? → It encourages repeat purchases and trust
21. In comparative advertising, what is legally required to avoid FTC action? → Claims must be truthful, substantiated, and not misleading
22. What is retargeting in digital advertising? → Showing ads to users who previously visited your site
23. Which digital advertising metric best measures brand awareness campaign success? → Reach and impressions
24. What is dynamic creative optimization (DCO) in digital advertising? → Automatically assembling and personalizing ad creative elements in real time based on data
25. What does frequency capping do in a digital ad campaign? → Limits how many times the same user sees the same ad
26. Which federal agency has primary authority to regulate deceptive advertising practices in the United States? → Federal Trade Commission (FTC)
27. A new regulation impacts market behavior procedures. What should a CAS professional do first? → Ensuring compliance with current regulatory requirements and standards
28. What is the recommended frequency for reviewing and updating strategic advertising protocols? → Monitoring outcomes through regular data collection and trend analysis
29. What is 'astroturfing' in the context of advertising ethics? → Creating fake grassroots consumer support or reviews for a brand
30. What is audience duplication in media planning? → The overlap in audiences reached by two or more media vehicles