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Customer Experience & UX Design Flashcards

7 cards from real CEP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Customer Experience & UX Design flashcards as text

  1. Which UX principle states that users should be able to complete tasks with the minimum number of steps?

    Answer: The Principle of Least Effort

    The Principle of Least Effort holds that users will take the path requiring the fewest actions, so reducing friction is essential to ecommerce UX.

  2. A high shopping cart abandonment rate most commonly signals a problem with which stage of the ecommerce funnel?

    Answer: Checkout experience

    Cart abandonment typically reflects friction in the checkout flow—unexpected costs, forced registration, or complex forms—making checkout experience the primary culprit.

  3. What does 'above the fold' refer to in ecommerce website design?

    Answer: Content visible without scrolling on initial page load

    Above the fold refers to the portion of a webpage visible to users without scrolling, making it prime real estate for key calls-to-action and value propositions.

  4. Which metric best measures how easily users can find products on an ecommerce site?

    Answer: Task completion rate

    Task completion rate directly measures whether users successfully achieve their goals (e.g., finding a product), making it the most relevant UX effectiveness metric.

  5. An ecommerce site redesign team runs sessions where real users attempt to complete purchases while speaking their thoughts aloud. This method is called:

    Answer: Think-aloud usability testing

    Think-aloud usability testing captures users' real-time thoughts as they interact with a site, revealing pain points that analytics alone cannot surface.

  6. Which design pattern helps users quickly understand where they are within an ecommerce site's hierarchy?

    Answer: Breadcrumb navigation

    Breadcrumb navigation shows the user's current location within the site structure (e.g., Home > Electronics > Laptops), reducing disorientation and improving navigation efficiency.

  7. What is the primary purpose of a persistent shopping cart in ecommerce UX?

    Answer: To retain cart contents across sessions so returning users can complete purchases

    A persistent cart saves a user's selected items across sessions, reducing friction for returning shoppers and recovering potential lost sales.