CEM CEM Technology & Digital Solutions

Question 1

Which technology is most commonly used at exhibitions to allow attendees to scan a badge and instantly exchange contact information with exhibitors?

Accepted Answer

RFID/NFC badge scanning

Answer

Manual business card exchange

Answer

QR code email forms

Answer

Bluetooth proximity pairing

Question 2

What is the primary purpose of an Event Management System (EMS) in exhibition planning?

Accepted Answer

To centralize registration, scheduling, and reporting in one platform

Answer

To control venue lighting and HVAC

Answer

To stream keynote sessions online

Answer

To manage exhibitor freight shipments

Question 3

When evaluating exhibition mobile apps, which feature is MOST critical for improving the on-site attendee experience?

Accepted Answer

Interactive floor maps with exhibitor search

Answer

Social media integration

Answer

Push notification advertising

Answer

Photo sharing gallery

Question 4

Which data analytics metric is MOST useful for measuring exhibitor ROI at a trade show?

Accepted Answer

Number of qualified leads captured per booth

Answer

Total social media impressions

Answer

Website traffic during the event week

Answer

Press mentions in trade publications

Question 5

What is the main advantage of using a virtual or hybrid exhibition platform alongside an in-person event?

Accepted Answer

It extends reach to global audiences who cannot attend in person

Answer

It eliminates the need for physical booth staff

Answer

It reduces venue rental costs by 50%

Answer

It replaces the need for printed show guides

Question 6

Which cybersecurity practice is MOST important when deploying attendee registration technology at an exhibition?

Accepted Answer

Encrypting attendee personal data in transit and at rest

Answer

Using open Wi-Fi for faster registration

Answer

Storing all data on local USB drives

Answer

Sharing login credentials among all staff