Mobile Commerce & App Strategy Flashcards
7 cards from real CEC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Mobile Commerce & App Strategy flashcards as text
What is 'mobile attribution' in the context of ecommerce app marketing?
Answer: The process of identifying which marketing channel drove an app install or in-app conversion
Mobile attribution tools (like Adjust or AppsFlyer) link installs and purchases back to the specific ad or channel that drove them.
Which scenario best justifies building a native app instead of relying solely on a mobile website?
Answer: High-frequency repeat purchasers need offline access, push notifications, and device-native features
Native apps are justified when repeat purchase frequency is high and features like offline mode, push, and biometric pay add meaningful value.
A brand notices that mobile users have a 60% lower conversion rate than desktop users despite similar traffic volume. What should be investigated first?
Answer: Mobile page speed, checkout UX, and payment method availability
The most common causes of mobile conversion gaps are slow load times, poor checkout UX, and missing one-tap payment options.
What does 'app store optimization (ASO)' primarily focus on to increase organic installs?
Answer: Optimizing title, keywords, screenshots, and ratings to rank higher in App Store search
ASO improves discoverability in App Store and Google Play search through keyword-rich titles, compelling visuals, and strong ratings.
Which mobile checkout feature has the greatest impact on reducing form abandonment?
Answer: Auto-filling addresses using device autofill APIs and saved payment methods
Leveraging device autofill and saved payment methods eliminates manual data entry, the top cause of mobile checkout abandonment.
What is the strategic advantage of in-app social proof features (reviews, ratings) on a product detail page?
Answer: They increase purchase confidence at the moment of decision, directly lifting conversion rates
Displaying authentic ratings and reviews on the product page reduces purchase hesitation and improves conversion at the critical decision point.
A US ecommerce app targets Gen Z shoppers. Which mobile commerce feature should be prioritized in the product roadmap?
Answer: Shoppable short-form video content with one-tap add-to-cart
Gen Z engages heavily with short-form video (TikTok-style), making shoppable video with frictionless add-to-cart the highest-impact feature.