Mobile Commerce & App Strategy Flashcards

Which mobile UX pattern is most effective for reducing cart abandonment on small screens?

Answer: Using a sticky bottom checkout bar with item count and total

A sticky bottom checkout bar keeps the cart visible and accessible without disrupting browsing, reducing abandonment.

What is 'thumb-zone optimization' in mobile app design?

Answer: Placing interactive elements within easy reach of the user's thumb

Thumb-zone optimization places primary actions in the lower, central area of the screen where thumbs naturally rest.

A retailer wants to send personalized push notifications based on real-time location. Which technology enables this?

Answer: Geofencing with beacon technology

Geofencing combined with beacons triggers location-based push notifications when a user enters a defined physical area.

Which metric best measures the effectiveness of a mobile app's onboarding flow for an ecommerce brand?

Answer: Day-7 retention rate after first launch

Day-7 retention shows whether onboarding successfully converted new users into engaged, returning shoppers.

What is the primary advantage of Progressive Web Apps (PWAs) over native apps for smaller ecommerce merchants?

Answer: PWAs eliminate the need for app store approval and reduce development costs

PWAs bypass app store submission, enabling faster deployment and lower costs while still offering an app-like experience.

An ecommerce app sees high install rates but low first-purchase conversion. What is the most likely cause?

Answer: Friction in the onboarding or account creation flow

Excessive friction during onboarding—such as forced registration—is the leading cause of drop-off before first purchase.

Which payment method has shown the highest mobile checkout conversion rates in US ecommerce?

Answer: Digital wallets like Apple Pay and Google Pay

Digital wallets eliminate manual card entry and reduce checkout to one or two taps, significantly boosting mobile conversion.