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Marketplace Strategy & Management Flashcards

7 cards from real CEC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Marketplace Strategy & Management flashcards as text

  1. A seller notices their Amazon listing ranks well but has a low conversion rate. Which factor is MOST likely to blame?

    Answer: Poor product images or insufficient reviews

    Conversion rate on Amazon is most directly influenced by listing quality elements like images, reviews, and compelling copy.

  2. What does the term 'flywheel effect' mean in the context of Amazon marketplace strategy?

    Answer: A virtuous cycle where sales drive reviews, which drive more sales and ranking

    The Amazon flywheel describes how increased traffic leads to more sales and reviews, which improves ranking and attracts more traffic in a self-reinforcing loop.

  3. Which metric best indicates the health of a seller's account standing on Amazon?

    Answer: Account Health Rating (AHR)

    Amazon's Account Health Rating (AHR) aggregates policy compliance metrics and is the primary indicator of account standing.

  4. A brand wants to prevent unauthorized third-party resellers on Amazon. Which program gives them the most direct control?

    Answer: Amazon Brand Registry with brand gating

    Brand Registry combined with brand gating allows authorized brands to restrict who can list against their ASINs.

  5. On eBay, a seller's 'Top Rated Seller' status primarily depends on which criteria?

    Answer: Transaction defect rate, late shipment rate, and cases closed without seller resolution

    eBay's Top Rated Seller status is earned by meeting thresholds on defect rate, late shipments, and unresolved cases—not just volume.

  6. What is a 'race to the bottom' pricing problem in marketplace selling, and what is the best strategic response?

    Answer: Competing sellers continuously undercut each other; differentiate via bundles, exclusives, or private label

    Race-to-the-bottom occurs when multiple sellers undercut each other on price; differentiation through bundles or private label escapes this trap.

  7. When expanding to Walmart Marketplace, which factor most critically differentiates it from Amazon for seller strategy?

    Answer: Walmart requires competitive pricing versus its own .com prices and other channels

    Walmart enforces price parity rules and will suppress listings priced higher than other channels, making competitive pricing a central strategic requirement.