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Conversion Rate Optimization Flashcards

7 cards from real CEC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Conversion Rate Optimization flashcards as text

  1. In CRO, what does 'statistical significance' indicate in an A/B test?

    Answer: The probability that the observed difference between variants is not due to random chance

    Statistical significance (often expressed as p-value < 0.05 or 95% confidence) tells you the likelihood that the result reflects a true difference rather than random variation.

  2. Which of the following is an example of social proof used in ecommerce CRO?

    Answer: Displaying the number of customers currently viewing an item

    Showing real-time viewer counts leverages social proof by signaling demand and popularity, which reduces purchase uncertainty and nudges conversions.

  3. What CRO principle does 'Fitts's Law' inform in UI design?

    Answer: Larger and closer targets are easier and faster to click, so CTAs should be prominent

    Fitts's Law states that the time to reach a target is a function of distance and size; CRO applies this by making primary CTAs large and easy to reach.

  4. A product page with 47 customer reviews averages 4.1 stars but still has a low add-to-cart rate. Which CRO element should be tested FIRST?

    Answer: Test the product images, description clarity, and CTA button placement

    When trust signals are adequate, low add-to-cart rates typically stem from weak product imagery, unclear value proposition, or a CTA that isn't prominent enough.

  5. What is 'anchor pricing' and how does it influence conversion?

    Answer: Displaying a higher original price next to the sale price to make the discounted price feel like a better deal

    Anchor pricing uses a higher reference price (crossed-out MSRP) to make the actual price appear more attractive, leveraging the anchoring cognitive bias to boost conversions.

  6. Which checkout optimization tactic directly reduces payment friction for returning customers?

    Answer: Offering saved payment methods and one-click checkout

    Saved payment information and one-click checkout eliminate repetitive data entry, reducing friction and cart abandonment for returning shoppers.

  7. What does 'progressive disclosure' mean in ecommerce UX and CRO?

    Answer: Showing only essential information first and revealing more detail as users engage, reducing cognitive overload

    Progressive disclosure reduces cognitive load by presenting only the most critical information initially and layering in additional details as the user demonstrates interest.