Conversion Rate Optimization Flashcards
7 cards from real CEC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Conversion Rate Optimization flashcards as text
What does a 'micro-conversion' represent in ecommerce CRO?
Answer: A small step toward the final conversion goal, such as adding to cart or signing up for email
Micro-conversions are incremental actions (email signup, add-to-cart, wishlist) that indicate user intent and move shoppers toward the macro-conversion (purchase).
Which heatmap type shows where users click most frequently on a page?
Answer: Click map
Click maps aggregate all user click data to show hotspots, revealing which elements attract the most interaction and which are ignored.
An ecommerce site has a 2% CVR on desktop but 0.8% on mobile. What is the FIRST action to investigate?
Answer: Audit the mobile checkout flow for friction points
A large desktop-to-mobile CVR gap typically signals mobile UX friction — slow load times, small tap targets, or a cumbersome checkout — that must be audited before other changes.
What is 'form field reduction' as a CRO tactic?
Answer: Removing unnecessary fields from checkout or lead forms to reduce friction
Minimizing the number of required form fields reduces cognitive load and abandonment, directly improving completion and conversion rates.
Which metric specifically measures the percentage of single-page sessions where users left without interaction?
Answer: Bounce rate
Bounce rate is the percentage of sessions where a visitor lands on a page and leaves without triggering any additional requests to the analytics server.
A returning customer segment converts at 12% while new visitors convert at 1.5%. What CRO strategy best addresses this gap?
Answer: Use personalization to serve returning users faster checkout paths and new users trust-building content
Segmented personalization leverages behavioral data to present trust signals to new visitors and streamlined paths to returning customers, closing the conversion gap.
What is the primary purpose of an 'exit-intent popup' in CRO?
Answer: To display a last-chance offer or message as the user moves their cursor toward the browser's close or back button
Exit-intent technology detects when a user is about to leave and triggers a targeted overlay with an incentive or message to retain them or capture their email.