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CEC Social Commerce & Influencer Marketing Flashcards

6 cards from real CEC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 CEC Social Commerce & Influencer Marketing flashcards as text

  1. Which social media platform's native checkout feature is most commonly used by US e-commerce brands to enable direct product purchases without leaving the app?

    Answer: Instagram Shopping

    Instagram Shopping is the most widely adopted native checkout solution among US e-commerce brands, allowing customers to complete purchases within the Instagram app.

  2. What is the primary metric used to evaluate the ROI of an influencer marketing campaign for an e-commerce brand?

    Answer: Cost per Acquisition (CPA)

    Cost per Acquisition (CPA) directly ties influencer spend to revenue-generating actions, making it the most meaningful ROI metric for e-commerce campaigns.

  3. In influencer marketing, what distinguishes a 'nano-influencer' from a 'micro-influencer'?

    Answer: Nano: 1,000–10,000 followers; Micro: 10,000–100,000

    Nano-influencers typically have 1,000–10,000 followers while micro-influencers have 10,000–100,000, with nano-influencers often showing higher engagement rates for niche audiences.

  4. Which FTC requirement must US e-commerce brands ensure their influencer partners comply with when posting sponsored content?

    Answer: Clear and conspicuous disclosure of the paid partnership

    The FTC requires influencers to clearly and conspicuously disclose material connections (paid partnerships, free products) so consumers can make informed decisions.

  5. What is 'social proof' in the context of e-commerce social commerce strategies?

    Answer: Customer reviews, ratings, and user-generated content that build buyer trust

    Social proof encompasses reviews, ratings, UGC, and peer recommendations that demonstrate product value and reduce purchase hesitation for new customers.

  6. Which content format has driven the most e-commerce sales growth on TikTok as of recent US market trends?

    Answer: Short-form shoppable video content

    Short-form shoppable video content on TikTok has driven significant e-commerce sales growth, combining entertainment with seamless in-app purchase links.