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CEC Social Commerce & Influencer Marketing Flashcards

6 cards from real CEC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 CEC Social Commerce & Influencer Marketing flashcards as text

  1. What is a 'shoppable post' in social commerce?

    Answer: A social media post with embedded product tags enabling direct purchase

    A shoppable post contains embedded product tags that allow users to view pricing and complete purchases directly from the social media platform.

  2. When calculating influencer marketing campaign performance, what does 'Earned Media Value' (EMV) represent?

    Answer: The estimated monetary value of organic exposure generated by influencer content

    Earned Media Value estimates the equivalent cost of the organic reach and engagement generated by influencer content if purchased as paid advertising.

  3. Which strategy best describes 'affiliate influencer marketing' in e-commerce?

    Answer: Providing influencers with unique tracking links or codes that earn commission on sales

    Affiliate influencer marketing compensates influencers with a commission on sales generated through unique tracking links or promo codes, aligning incentives with revenue.

  4. What is 'live commerce' (live shopping) and which US platform has most actively developed this feature?

    Answer: Real-time video sales events where viewers purchase during the stream; TikTok

    Live commerce involves real-time video broadcasts where hosts showcase products and viewers can purchase instantly, with TikTok Shop leading US adoption of this format.

  5. In social commerce, what is the purpose of a 'Product Catalog' connected to a Facebook/Instagram Shop?

    Answer: To sync product inventory data enabling shoppable tags and dynamic ads

    A Facebook Product Catalog syncs product data (images, prices, inventory) to power shoppable posts, Instagram Shopping tags, and dynamic retargeting ads.

  6. Which metric best measures the quality of an influencer's audience for an e-commerce brand's target market?

    Answer: Audience demographic alignment with the brand's buyer persona

    Audience demographic alignment—age, gender, location, interests—determines whether an influencer's followers match the brand's buyer persona, making it the most valuable quality indicator.