CEC Product Management & Merchandising Flashcards
6 cards from real CEC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 CEC Product Management & Merchandising flashcards as text
What is the 'above the fold' concept as applied to e-commerce product pages?
Answer: The portion of the product page visible without scrolling, containing the most critical purchase elements
Above the fold on a product page is the immediately visible section (before scrolling) that should contain the key elements — product image, name, price, and CTA — needed to drive purchase decisions.
In e-commerce catalog management, what is a 'SKU' (Stock Keeping Unit)?
Answer: A unique alphanumeric identifier assigned to each distinct product variant for inventory tracking
A SKU is a unique identifier for each distinct product variant (e.g., a blue medium t-shirt gets its own SKU separate from a blue large), enabling precise inventory tracking and order fulfillment.
What does 'out-of-stock management' best practice recommend for e-commerce product pages?
Answer: Keep pages live with back-in-stock notifications and estimated restock dates
Keeping out-of-stock pages live with back-in-stock email capture and restock dates preserves SEO equity, retains customer interest, and converts future inventory into pre-qualified demand.
What is 'visual merchandising' in the context of an e-commerce homepage or category page?
Answer: The strategic use of imagery, layout, and featured products to guide shoppers and promote key items
Visual merchandising online uses hero images, banners, curated product grids, and featured placements to direct shopper attention, tell brand stories, and promote high-priority products.
What is the role of 'product reviews and ratings' in e-commerce merchandising strategy?
Answer: They function as on-page social proof that increases conversion rates and improve SEO through UGC
Product reviews and ratings provide social proof that reduces purchase hesitation while generating keyword-rich user content that improves organic search rankings for product pages.
Which e-commerce metric directly measures the effectiveness of product page merchandising?
Answer: Add-to-Cart rate (ATC rate) on product detail pages
The Add-to-Cart rate measures the percentage of product page visitors who click 'Add to Cart,' directly reflecting how effectively the page's content, images, and trust elements persuade purchase intent.