Practice Test Geeks(CEC) Certified Ecommerce Consultant Practice Test
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Analytics & Performance Optimization Flashcards

7 cards from real CEC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Analytics & Performance Optimization flashcards as text

  1. Which attribution model gives 100% credit to the last marketing touchpoint before a conversion?

    Answer: Last-click attribution

    Last-click attribution assigns all conversion credit to the final touchpoint the customer interacted with before purchasing.

  2. A store has a 3% conversion rate on desktop but only 0.8% on mobile. What is the most likely first step to investigate?

    Answer: Audit the mobile checkout UX and page load speed

    A large desktop-to-mobile conversion gap typically indicates friction in mobile UX or performance, making a UX and speed audit the logical first step.

  3. What does the metric 'Revenue Per Session' (RPS) measure in ecommerce analytics?

    Answer: Average revenue generated per website visit

    RPS is calculated by dividing total revenue by total sessions, reflecting how much value each visit generates on average.

  4. In Google Analytics 4, what replaced 'Bounce Rate' as the primary engagement metric?

    Answer: Engaged Session Rate

    GA4 introduced Engaged Session Rate, which measures sessions lasting over 10 seconds, having a conversion event, or viewing 2+ pages, replacing the older bounce rate concept.

  5. A cohort analysis in ecommerce is primarily used to:

    Answer: Track behavior of user groups acquired at the same time over multiple periods

    Cohort analysis groups users by acquisition date and tracks their retention and behavior over time to reveal long-term value trends.

  6. Which Core Web Vital metric specifically measures the time until a page's largest visible content element renders?

    Answer: Largest Contentful Paint (LCP)

    LCP measures how long it takes for the largest image or text block to render within the viewport, with a good score being under 2.5 seconds.

  7. What is 'data sampling' in web analytics, and when does it typically occur?

    Answer: Approximating results using a subset of data when query volume exceeds platform thresholds

    Sampling occurs in analytics platforms when data volume exceeds processing limits, so the tool estimates results from a representative subset rather than full data.