CEC CEC Product Management & Merchandising

Question 1

What is 'e-commerce merchandising' in the context of an online store?

Accepted Answer

The strategic presentation and promotion of products to maximize sales online

Answer

The physical arrangement of products in a warehouse

Answer

The process of photographing products for catalogs

Answer

The negotiation of wholesale pricing with suppliers

Question 2

Which product page element has the greatest single impact on e-commerce conversion rates?

Accepted Answer

High-quality product images and video

Answer

Page URL structure

Answer

Footer navigation links

Answer

Site color scheme

Question 3

What is 'product taxonomy' in e-commerce catalog management?

Accepted Answer

The hierarchical classification system organizing products into categories and subcategories

Answer

The pricing strategy for product bundles

Answer

The process of writing SEO product descriptions

Answer

The method for calculating product profitability

Question 4

What does 'inventory turnover ratio' measure for an e-commerce business?

Accepted Answer

The number of times inventory is sold and replaced over a period

Answer

The percentage of returns relative to total sales

Answer

The average delivery time from warehouse to customer

Answer

The ratio of online to offline sales channels

Question 5

In e-commerce, what is a 'dead stock' or 'dead inventory' problem?

Accepted Answer

Unsold inventory that has been sitting too long and may become a financial liability

Answer

Products that are out of stock and cannot be ordered

Answer

Products removed from the website catalog

Answer

Returned items that cannot be resold

Question 6

What is the purpose of 'faceted navigation' (faceted search) in an e-commerce product catalog?

Accepted Answer

To allow customers to filter products by multiple attributes simultaneously (size, color, price)

Answer

To speed up website load times for mobile users

Answer

To display recommended products based on browsing history

Answer

To manage backend inventory categorization