CDA Typography & Visual Hierarchy Flashcards
6 cards from real CDA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 CDA Typography & Visual Hierarchy flashcards as text
What is kerning in typography?
Answer: The space between individual letter pairs
Kerning refers to the adjustment of space between specific pairs of characters to improve visual balance.
What does 'leading' refer to in typography?
Answer: The vertical space between lines of text
Leading is the vertical distance between the baselines of successive lines of text, controlling line spacing.
Which of the following best defines a serif typeface?
Answer: A font with small decorative strokes at the ends of letterforms
Serif typefaces feature small finishing strokes (serifs) at the ends of letterforms, such as Times New Roman.
What is the primary purpose of visual hierarchy in design?
Answer: To guide the viewer's eye and prioritize information by importance
Visual hierarchy directs viewers through a design by using size, contrast, and placement to emphasize the most important elements first.
What is 'tracking' in typography?
Answer: Uniform spacing adjustment across a range of characters
Tracking adjusts the overall letter spacing uniformly across a selected block of text, unlike kerning which targets individual pairs.
Which typographic element establishes the imaginary line on which most characters sit?
Answer: Baseline
The baseline is the invisible horizontal line upon which most letters rest, serving as the foundation of typography alignment.