CDA Typography & Visual Hierarchy Flashcards
6 cards from real CDA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 CDA Typography & Visual Hierarchy flashcards as text
What distinguishes a sans-serif font from a serif font?
Answer: Sans-serif fonts lack the small finishing strokes found on serif fonts
Sans-serif fonts are clean and modern because they do not have the small decorative strokes (serifs) that serif fonts feature.
In visual hierarchy, what does scale primarily communicate?
Answer: The relative importance of elements through size differences
Scale uses size contrast to signal importance — larger elements are perceived as more significant and draw the eye first.
What is white space (negative space) used for in typography and layout?
Answer: To improve readability and draw attention to key content
White space improves readability, reduces cognitive load, and directs focus by giving design elements room to breathe.
Which font classification is most commonly recommended for long-form body text in print?
Answer: Serif fonts
Serif fonts are traditionally preferred for print body text because their small strokes help guide the eye along lines of text.
What does 'alignment' contribute to a typographic layout?
Answer: It creates visual order and connects related text elements
Alignment creates a visual connection between elements, bringing order and professionalism to a layout.
What is a display typeface primarily designed for?
Answer: Large headlines and titles at big sizes
Display typefaces are designed for use at large sizes in headlines and titles, often featuring decorative or expressive characteristics.