Press Release & Media Pitching Flashcards
7 cards from real CCP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Press Release & Media Pitching flashcards as text
A pitch that leads with 'I wanted to follow up on my email from last week' is considered ineffective primarily because:
Answer: It focuses on the PR professional's agenda rather than offering journalistic value
Follow-up pitches must still lead with the story's value to the journalist, not the sender's desire for a response.
The dateline in a press release typically includes:
Answer: The city of origin and the release date
The dateline precedes the body of the release and identifies the originating city and the date the news is released.
Which of the following is a key reason multimedia assets (photos, video, infographics) are increasingly included with press releases?
Answer: They increase the likelihood of coverage because digital outlets can publish them directly
Digital and social media editors often need visual assets, so including them with a release removes a barrier to publishing the story.
A 'soft news' angle for a press release would BEST be characterized as:
Answer: A feature-style story tied to a human interest or trend angle
Soft news emphasizes human interest, lifestyle, or trend angles rather than hard, time-sensitive facts.
When crafting a pitch for a podcast, how should the approach differ from a print media pitch?
Answer: Emphasize the guest's ability to speak engagingly and provide audio-friendly storytelling
Podcast hosts need to know a guest will be compelling on audio, so pitches should highlight conversational skills, strong opinions, and storytelling ability.
Which action most effectively helps a PR professional build long-term credibility with journalists?
Answer: Only pitching genuinely newsworthy stories and delivering on every promised interview or asset
Long-term credibility with journalists is built by consistently pitching valuable, accurate stories and reliably fulfilling commitments.
Which of the following represents the MOST common reason journalists say they reject pitches?
Answer: The pitch was irrelevant to the journalist's beat or audience
Surveys of journalists consistently show that the top pitch complaint is receiving stories that have no relevance to their coverage area.