Press Release & Media Pitching Flashcards
7 cards from real CCP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Press Release & Media Pitching flashcards as text
A spokesperson is being interviewed by a journalist and wants to pivot back to a key message. Which technique is MOST appropriate?
Answer: Bridging with a phrase like 'What's really important here is...'
Bridging is a media training technique that allows spokespersons to acknowledge a question and smoothly redirect to a prepared key message.
Which of the following represents an INAPPROPRIATE use of a quote in a press release?
Answer: A quote that simply restates factual information already in the body text
Quotes should add human perspective and opinion — not merely repeat facts already stated, which wastes space and makes the release feel formulaic.
For a B2B technology company, which media type would MOST likely be the best primary pitch target for a product launch?
Answer: Relevant trade publications and technology vertical media
Trade and vertical technology publications reach the professional decision-makers most likely to purchase B2B products.
An 'exclusive' pitch offer means the PR professional is promising the journalist:
Answer: No other outlet will receive the story or interview opportunity simultaneously
An exclusive means one outlet gets the first right to the story, which can motivate coverage but limits immediate reach.
Which of the following is the BEST example of a strong press release headline?
Answer: ABC Corp Cuts Energy Costs 40% With New Solar Platform
A strong headline is specific, contains a concrete benefit or result, names the subject, and gives the journalist an immediate sense of the story's value.
When a story you pitched is published with significant inaccuracies, the FIRST recommended step is to:
Answer: Contact the journalist directly and politely provide the correct information with supporting documentation
Contacting the reporter directly and professionally with documented corrections is the most constructive and relationship-preserving first step.
Which factor is MOST important when selecting a newswire distribution service for a press release?
Answer: Alignment of the wire's distribution network with your target media and audience segments
Effective wire distribution depends on reaching the right journalists and outlets for your specific story, industry, and geography.