Media Relations & Public Speaking Flashcards

An embargo in media relations means:

Answer: Information shared with journalists that cannot be published until a specified date and time

Embargoes allow journalists advance access to prepare thorough coverage while ensuring all outlets publish simultaneously.

Which type of lede is most effective for a press release intended to generate media pickup?

Answer: A summary lede that puts the most newsworthy information first

A summary lede front-loads the who, what, when, where, and why so busy journalists immediately grasp the story's value.

What does 'off the record' mean in a media interview context?

Answer: The journalist agrees not to use the information in any form

Off the record means the journalist agrees not to publish or reference the information at all, though enforcement relies on mutual trust.

The 'inverted pyramid' structure used in press releases places:

Answer: The most important information first, with supporting details beneath

The inverted pyramid puts the most critical facts at the top so editors can cut from the bottom without losing the core story.

During a panel discussion, a co-panelist makes a statement you know is factually incorrect. The best response is to:

Answer: Wait for your turn, then respectfully offer accurate information with evidence

Waiting for your speaking turn and correcting with evidence is professional, avoids appearing combative, and protects audience trust.

A 'media train' in spokesperson preparation refers to:

Answer: A scheduled series of back-to-back media interviews in a single day

A media train is an intensive day of consecutive interviews, maximizing coverage while the spokesperson maintains consistent messaging.

Which element of a public speech most directly establishes speaker credibility (ethos) at the outset?

Answer: Briefly establishing relevant personal experience or expertise

Briefly establishing why you are qualified to speak on the topic immediately builds audience trust and receptivity.