Communication Strategies & Planning Flashcards
7 cards from real CCP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Communication Strategies & Planning flashcards as text
A communication strategist is tasked with improving message recall among a disengaged internal audience. Which approach is most effective?
Answer: Use storytelling and real employee narratives to make content relatable
Storytelling creates emotional connection and context, significantly improving message retention among disengaged audiences.
In communication planning, 'segmentation' refers to:
Answer: Dividing the audience into distinct groups based on shared characteristics
Audience segmentation groups people by demographics, behaviors, or attitudes so that communication can be tailored to each group's specific needs.
Which principle guides the appropriate timing of communication in a strategic plan?
Answer: Align communication timing with audience decision points and organizational milestones
Effective timing aligns messages with when audiences are most receptive and when information is most actionable for them.
When writing communication objectives, the phrase 'increase awareness among employees by 20% within 90 days' is an example of a well-written objective because it is:
Answer: Specific, measurable, and time-bound
This objective specifies the audience, the desired change (20% increase), the metric (awareness), and the deadline (90 days), meeting SMART criteria.
A two-way symmetrical model of communication, as described by Grunig and Hunt, is best characterized by:
Answer: Mutual dialogue where both the organization and publics can influence each other
The two-way symmetrical model emphasizes mutual understanding and dialogue, where both parties can adjust their behavior based on communication.
When evaluating a communication plan after implementation, which level of evaluation measures changes in audience behavior or business outcomes?
Answer: Outcome level
Outcome-level evaluation measures actual changes in behavior, attitudes, or business results — the highest and most meaningful level of communication measurement.
A communicator is asked to recommend whether to use earned, owned, or paid media for a product recall notice. The most appropriate recommendation is:
Answer: Paid media supplemented by owned channels to ensure rapid, controlled reach
In a time-sensitive recall situation, paid media ensures controlled, immediate reach while owned channels reinforce the message directly from the brand.