Professional Standards & Ethics Flashcards
7 cards from real CCM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Professional Standards & Ethics flashcards as text
A brand asks its content team to remove negative but truthful customer reviews from their website. What is the ethical issue?
Answer: It is deceptive because selectively removing truthful reviews misleads consumers
Selectively suppressing truthful negative reviews distorts the consumer's ability to make informed decisions, which is deceptive.
What is 'astroturfing' in the context of content marketing ethics?
Answer: Creating fake grassroots support or reviews to make a brand appear more popular than it is
Astroturfing is the practice of fabricating grassroots public support, which deceives audiences about genuine consumer sentiment.
When a content marketer makes a factual error in a published article, the most ethical response is to:
Answer: Issue a clear correction notice explaining what was wrong and what is now accurate
A transparent correction notice maintains trust and demonstrates commitment to accuracy and accountability.
Which of the following best describes 'informed consent' in content marketing research?
Answer: Participants are fully briefed on the research purpose and agree before data is collected
Informed consent means participants understand what they are agreeing to before any data collection begins.
A content marketer is pressured by a client to exaggerate product performance claims. The ethical action is to:
Answer: Refuse and explain that exaggerated claims expose both parties to legal and reputational risk
Exaggerated claims can violate FTC guidelines and damage long-term brand trust, and a professional has the obligation to refuse unethical requests.
Which organization's guidelines most directly govern endorsement and testimonial disclosures for US-based content marketers?
Answer: The Federal Trade Commission (FTC)
The FTC's Endorsement Guides specifically regulate how endorsements, testimonials, and material connections must be disclosed.
A content marketer notices their agency is padding billable hours on a client account. What is the ethical responsibility?
Answer: Document the issue and report it through appropriate internal or external channels
Billing fraud is both unethical and potentially illegal, obligating the marketer to report it through proper channels.