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Market Analysis & Trends Flashcards

7 cards from real CCM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Market Analysis & Trends flashcards as text

  1. Which trend analysis technique uses the average of a set of data points over a rolling time window to smooth out short-term fluctuations?

    Answer: Moving average

    A moving average calculates the mean of a fixed number of recent data points, advancing the window with each new period to smooth noise.

  2. When assessing market attractiveness using the GE-McKinsey Matrix, the two primary dimensions evaluated are:

    Answer: Industry attractiveness and business unit strength

    The GE-McKinsey Matrix plots business units by industry attractiveness (external) against competitive strength (internal) to guide investment decisions.

  3. A commercial manager observes that competitor pricing drops sharply whenever the company reduces its own prices. This behavior is most indicative of:

    Answer: Oligopolistic interdependence and reactive pricing strategy

    In an oligopoly, firms closely monitor and react to each other's pricing, resulting in interdependent strategy and price parallelism.

  4. A Net Promoter Score (NPS) survey is primarily used in market analysis to measure:

    Answer: Customer willingness to recommend a brand to others

    NPS gauges customer loyalty by asking how likely respondents are to recommend the company, scoring from -100 to +100.

  5. In demand forecasting, 'judgmental forecasting' is most appropriate when:

    Answer: Quantitative data is sparse, unreliable, or the situation is unprecedented

    Judgmental forecasting relies on expert opinion when historical data is insufficient or when conditions are too novel for quantitative models.

  6. A commercial team identifies that a key competitor has recently acquired a logistics startup. In a PESTEL context, this development primarily falls under which factor?

    Answer: Technological

    An acquisition of a logistics startup typically introduces new technology or automation capabilities, making it a Technological factor in PESTEL.

  7. Which statistical measure is most useful for identifying the degree of correlation between two market variables, such as advertising spend and sales volume?

    Answer: Pearson correlation coefficient

    The Pearson correlation coefficient quantifies the linear relationship between two continuous variables, ranging from -1 to +1.