Data Management Flashcards
7 cards from real CBP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Data Management flashcards as text
In Adobe Campaign, what is a 'custom resource extension' used for?
Answer: Extending an existing out-of-the-box data schema with custom fields and tables
Custom resource extensions let administrators add new fields or linked tables to built-in Campaign resources like Profiles without modifying core schema files.
Which Adobe Campaign workflow activity would you use to split a population into multiple subsets based on filtering conditions?
Answer: Split
The Split activity divides the working population into distinct subsets, each defined by its own filter condition, enabling different downstream treatments.
What is the purpose of the 'Update data' activity in an Adobe Campaign workflow?
Answer: To write or modify records in a database table based on the current population
Update data performs INSERT, UPDATE, or UPSERT operations on database records using the data carried by the workflow's working population.
In Adobe Campaign Standard, which feature governs how long personal data is kept before it is automatically purged to comply with privacy regulations like GDPR?
Answer: Data retention settings in the privacy configuration
Data retention settings define per-resource expiry periods, and the database cleanup workflow purges records older than the specified duration to support GDPR compliance.
When using Adobe Campaign's 'Load file' activity, what format is natively supported for structured data import?
Answer: Flat files (CSV/TXT) with delimiter specification
The Load file activity is designed for delimited flat files (CSV, TSV, TXT), where you specify the column separator, encoding, and mapping.
What is the effect of marking a profile as 'No longer contact by email' (email opt-out) in Adobe Campaign?
Answer: The profile is excluded from all future email deliveries automatically
The email opt-out flag causes Campaign's delivery preparation to automatically exclude that profile from email targeting across all campaigns.
In Adobe Campaign, what does a 'delivery mapping' define?
Answer: The link between a delivery and its target population schema, including address field location
A delivery mapping specifies which data schema holds the target population and which field within that schema contains the delivery address (e.g., email, mobile number).