Audience Segmentation and Targeting Flashcards

In Adobe Campaign, what is the difference between a 'list' and a 'query' for audience targeting?

Answer: Lists are static stored populations; queries dynamically filter data at runtime

Lists store a fixed snapshot of a population, while queries dynamically filter the database at execution time to reflect current data.

What does the 'Update List' activity do in an Adobe Campaign workflow?

Answer: Creates or updates a stored population list with the current workflow population

The Update List activity creates or refreshes a stored audience list using the population currently in the workflow.

Which filter type in Adobe Campaign allows you to target recipients based on a geographic location attribute?

Answer: Custom filter using profile attributes

A custom filter using profile attributes such as city, state, or country allows geographic targeting of recipients.

What does 'opt-out' or 'blacklist' management ensure in Adobe Campaign audience targeting?

Answer: Recipients who opted out are automatically excluded from future targeted deliveries

Adobe Campaign's opt-out and blacklist management automatically excludes unsubscribed recipients from being targeted in future deliveries.

In Adobe Campaign, what is the purpose of defining a 'filtering dimension' in a query?

Answer: To specify the table or resource used to apply filtering conditions

The filtering dimension specifies which table or linked resource will be used to evaluate the filtering conditions in a query.

What happens when a 'capacity rule' is applied to a delivery in Adobe Campaign?

Answer: It caps the number of messages sent per day or hour to avoid overwhelming a channel or call center

Capacity rules limit the volume of messages sent within a time period to prevent overwhelming downstream systems such as call centers or landing page servers.