Strategic Planning & Vision Flashcards
7 cards from real CBC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Strategic Planning & Vision flashcards as text
A business coach is helping a client whose company mission statement describes what the company does today. What should a vision statement add that the mission does not?
Answer: A description of the desired future state the organization aspires to reach
A vision statement is future-oriented, describing what the organization aspires to become, while a mission describes its current purpose.
During a strategic planning session, a client wants to skip environmental analysis and jump straight to goal setting. What is the primary risk the coach should highlight?
Answer: Goals may be set without accounting for external threats and opportunities
Skipping environmental scanning means goals may ignore market threats, competitor moves, and opportunities, making them unrealistic or misdirected.
In a SWOT analysis, a client identifies 'a competitor entering our regional market' as a weakness. How should the coach correct this?
Answer: Reclassify it as a threat, since it is an external factor
Weaknesses are internal factors, whereas a competitor's action is external and therefore belongs in the threats quadrant.
A coaching client sets the goal 'grow the business significantly next year.' Which SMART criterion is most clearly missing?
Answer: Measurable, because 'significantly' has no defined metric
The goal includes a rough timeframe ('next year') but 'significantly' provides no measurable target such as a revenue percentage.
What is the main purpose of cascading strategic goals down through an organization?
Answer: To align departmental and individual objectives with the overall strategy
Cascading translates high-level strategy into aligned departmental and individual objectives so everyone contributes to the same direction.
A client's leadership team drafted a strategic plan but frontline staff have never seen it. What should the coach recommend first?
Answer: Communicate the plan across the organization so employees understand their role in it
Strategy execution depends on employees understanding the plan and their role in it, so communication is the essential next step.
Which tool would a business coach most likely use to help a client evaluate political, economic, social, and technological forces affecting strategy?
Answer: PESTLE analysis
PESTLE examines macro-environmental factors: political, economic, social, technological, legal, and environmental.