Color Theory & Creative Design Principles Flashcards

Which color scheme uses colors that are directly opposite each other on the color wheel?

Answer: Complementary

Complementary colors are positioned directly opposite each other on the color wheel, creating high contrast and visual impact.

What term describes the lightness or darkness of a color?

Answer: Value

Value refers to how light or dark a color appears, ranging from white (high value) to black (low value).

In balloon décor, which design principle refers to the visual weight distribution across an arrangement?

Answer: Balance

Balance refers to the distribution of visual weight in a design so that no single area feels heavier or lighter than another.

In balloon design, 'warm colors' typically include which of the following groups?

Answer: Reds, oranges, and yellows

Warm colors include reds, oranges, and yellows — hues associated with fire and sunlight that evoke energy and excitement.

A monochromatic color scheme in balloon design uses:

Answer: Various tints, shades, and tones of a single hue

A monochromatic scheme uses one base hue and varies it through tints (adding white), shades (adding black), and tones (adding gray).

Which design principle creates a visual path for the viewer's eye to follow through a balloon arrangement?

Answer: Rhythm

Rhythm guides the viewer's eye through repetition, movement, and flow of elements, creating a sense of visual continuity.

What is the term for adding white to a pure color to create a lighter version?

Answer: Tint

A tint is created by adding white to a pure hue, resulting in a lighter, softer version of the original color.