CAS CAS Digital Advertising

Question 1

What does CTR stand for in digital advertising?

Accepted Answer

Click-Through Rate

Answer

Cost-To-Reach

Answer

Content Targeting Ratio

Answer

Customer Tracking Report

Question 2

Which pricing model charges advertisers each time their ad is clicked?

Accepted Answer

CPC

Answer

CPM

Answer

CPA

Answer

CPV

Question 3

What is retargeting in digital advertising?

Accepted Answer

Showing ads to users who previously visited your site

Answer

Changing your target audience mid-campaign

Answer

Re-negotiating ad placement costs

Answer

Updating ad creative after launch

Question 4

Which metric measures the total number of times an ad is displayed, regardless of clicks?

Accepted Answer

Impressions

Answer

Reach

Answer

Frequency

Answer

Engagement Rate

Question 5

What is programmatic advertising?

Accepted Answer

Automated buying and selling of digital ad space using software

Answer

Writing ad copy using code

Answer

Programming custom landing pages

Answer

Manual placement of banner ads

Question 6

What is a lookalike audience in digital advertising?

Accepted Answer

A new audience that shares characteristics with your best existing customers

Answer

Users who physically resemble your existing customers

Answer

An audience that views competitor ads

Answer

Users who have seen your ad multiple times