Practice Test Geeks(CAM) Certified Account Manager Practice Test
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Strategic Planning Flashcards

7 cards from real CAM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Strategic Planning flashcards as text

  1. A 'growth-share matrix' (BCG Matrix) categorizes business units into Stars, Cash Cows, Question Marks, and Dogs based on:

    Answer: Market growth rate and relative market share

    The BCG Matrix plots business units on axes of market growth rate (vertical) and relative market share (horizontal).

  2. When an account manager conducts a gap analysis, the primary purpose is to:

    Answer: Identify the difference between current performance and desired future state

    Gap analysis compares where the account is now versus where it needs to be, highlighting areas requiring action.

  3. A strategic account manager discovers that a key client is considering insourcing a service currently provided by the vendor. The best strategic response is to:

    Answer: Conduct a value analysis demonstrating the total cost of insourcing vs. outsourcing

    A value analysis that compares full insourcing costs with outsourcing value makes a data-driven case for retaining the business.

  4. The 'balanced scorecard' approach to measuring account strategy performance typically includes which four perspectives?

    Answer: Finance, customer, internal processes, learning & growth

    Kaplan and Norton's Balanced Scorecard uses financial, customer, internal process, and learning & growth perspectives.

  5. In the context of strategic planning, 'resource allocation' refers to:

    Answer: Assigning time, budget, and personnel to highest-priority strategic initiatives

    Resource allocation ensures that time, budget, and people are directed toward activities that deliver the greatest strategic return.

  6. Which type of strategy involves an account manager focusing on a narrow segment of a client's needs and becoming the dominant provider in that niche?

    Answer: Focus (niche) strategy

    A focus strategy targets a specific segment or need within the account and aims to serve it better than any alternative.

  7. An account manager reviewing a strategic plan should prioritize initiatives based on:

    Answer: Impact on account revenue and feasibility of execution

    Prioritization should weigh expected revenue or value impact against the effort and feasibility required to execute.