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Data Analysis & Decision Making Flashcards

7 cards from real CAM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Data Analysis & Decision Making flashcards as text
  1. A CAM notices that 20% of accounts generate 80% of revenue. This pattern is best described as:

    Answer: The Pareto Principle

    The Pareto Principle (80/20 rule) states that roughly 80% of effects come from 20% of causes, commonly observed in revenue distribution across accounts.

  2. When analyzing customer churn data, a CAM finds that the average monthly churn rate is 5% with a standard deviation of 1.5%. What does this standard deviation indicate?

    Answer: Churn rates typically fall between 3.5% and 6.5%

    Standard deviation measures the dispersion of data; one standard deviation above and below the mean (5% ± 1.5%) gives the typical range of 3.5%–6.5%.

  3. A CAM wants to determine if a new onboarding process reduced time-to-value. Which statistical test is most appropriate for comparing the before-and-after means?

    Answer: Paired t-test

    A paired t-test compares means from the same group measured at two different times, making it ideal for before-and-after comparisons.

  4. In a dashboard showing account health scores, a CAM sees a metric trend line consistently below the target. The BEST first action is to:

    Answer: Investigate the root cause of the underperformance

    Investigating root causes before taking action ensures decisions are data-driven and address the actual problem rather than symptoms.

  5. A CAM is reviewing a scatter plot of support ticket volume vs. customer satisfaction scores. A negative correlation would mean:

    Answer: Higher ticket volume is associated with lower satisfaction

    A negative correlation means that as one variable increases, the other decreases — so more support tickets correlate with lower satisfaction scores.

  6. When building a business case for additional account resources, a CAM should prioritize data that:

    Answer: Links resource investment to measurable revenue outcomes

    Connecting resource requests to measurable revenue outcomes makes the business case credible and tied to organizational priorities.

  7. A CAM's account portfolio data shows a bimodal distribution in renewal rates. This most likely indicates:

    Answer: There are two distinct customer segments with different behaviors

    A bimodal distribution with two peaks suggests two underlying groups behaving differently, signaling distinct customer segments.