CAA Public Relations and Community Engagement 2

Question 1

Which of the following best describes the concept of 'stakeholder management' in the context of high school athletics?

Accepted Answer

Identifying and maintaining positive relationships with all groups that have an interest in the athletic program

Answer

Managing financial investments made by community donors

Answer

Overseeing equipment inventory and vendor contracts

Answer

Scheduling coaches' professional development sessions

Question 2

A school's athletic department wants to improve its relationship with local media. The BEST approach is to:

Accepted Answer

Designate a media liaison and provide consistent, accurate information in a timely manner

Answer

Require all media to submit questions in writing 48 hours before any interview

Answer

Limit all media access to post-season events only

Answer

Allow only the principal to speak with media about athletic programs

Question 3

According to best practices, which of the following should be included in an athletic department's annual report to the community?

Accepted Answer

Academic performance of athletes, program achievements, and financial overview

Answer

Confidential student disciplinary records

Answer

Internal coaching evaluations and salary information

Answer

Personal injury reports with student-athlete names

Question 4

A parent approaches the athletic director with a complaint about a coach's behavior. The athletic director should FIRST:

Accepted Answer

Listen actively and document the concern before taking further action

Answer

Immediately suspend the coach pending investigation

Answer

Refer the parent directly to the school board

Answer

Dismiss the complaint if no other parents have raised similar concerns

Question 5

The primary purpose of a 'parent meeting' held at the start of an athletic season is to:

Accepted Answer

Communicate program expectations, policies, and the athletic department's philosophy to families

Answer

Allow coaches to evaluate potential parent volunteers for team roles

Answer

Collect booster club membership fees from parents

Answer

Discuss individual athlete playing time decisions

Question 6

In marketing an athletic program, which approach is most aligned with NIAAA standards for ethical promotion?

Accepted Answer

Accurately representing the program's achievements and values to build authentic community support

Answer

Overstating athlete academic performance in promotional materials to attract recruits

Answer

Focusing marketing exclusively on high-revenue sports to maximize attention

Answer

Using student-athlete images in promotional materials without obtaining consent

Question 7

Which of the following is the MOST important consideration when creating an athletic department website?

Accepted Answer

Ensuring information is current, accurate, accessible, and easy to navigate

Answer

Using the most visually complex design possible to impress visitors

Answer

Limiting the website to results and schedules only

Answer

Restricting website access to registered school families