Marketing and Client Retention Flashcards
7 cards from real Beauty Business practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Marketing and Client Retention flashcards as text
A salon tracks that 60% of revenue comes from 20% of clients. This illustrates:
Answer: The Pareto principle
The Pareto principle notes that a small share of clients often drives most of the revenue.
What is the main purpose of a client intake or consultation form?
Answer: Understand client needs and personalize service
Intake forms capture client preferences and history so service can be personalized.
Offering a premium package that bundles several services at a set price is an example of:
Answer: Bundling
Combining multiple services into one priced package is called bundling.
Which factor most strongly drives long-term client retention in a salon?
Answer: Consistent quality and strong relationships
Reliable service quality paired with genuine client relationships keeps clients loyal long term.
A salon posts a 'client of the month' feature with permission. This mainly helps by:
Answer: Building community and social proof
Featuring clients creates social proof and strengthens the salon's community.
What is an effective use of a slow weekday afternoon for a salon?
Answer: Offer off-peak discount promotions
Off-peak promotions fill otherwise empty slots and smooth out demand.
Which best describes 'upselling' at a beauty business?
Answer: Encouraging a client to choose a higher-value service
Upselling guides a client toward a more premium or higher-value version of a service.