Marketing and Client Retention Flashcards

Which of these is the most cost-effective way to gain new clients for a salon?

Answer: Referrals from happy clients

Word-of-mouth referrals from satisfied clients cost little and convert well.

A salon collects client emails to send monthly promotions. This is an example of:

Answer: Email marketing

Sending promotions to a client email list is email marketing.

Why are online reviews important for a beauty business?

Answer: They build trust and influence new bookings

Positive reviews build credibility and strongly influence prospective clients' booking decisions.

What is the best response to a negative online review?

Answer: Reply professionally and offer to resolve it

A calm, professional reply offering a resolution shows accountability and reassures other readers.

A 'refer-a-friend' program rewarding both parties is designed primarily to:

Answer: Acquire new clients while retaining current ones

Rewarding both the referrer and the friend brings in new clients and reinforces loyalty of existing ones.

Which is a key benefit of using appointment reminder texts?

Answer: Reducing no-shows

Automated reminder texts significantly cut down on missed appointments.

Consistent branding across a salon's logo, colors, and messaging helps to:

Answer: Build recognition and trust

Consistent branding makes a business memorable and builds client trust over time.