Marketing and Brand Development Flashcards

A salon runs a paid ad but few people book. Which step best diagnoses the problem?

Answer: Reviewing the conversion funnel from ad click to booking

Analyzing the funnel reveals where potential clients drop off.

What does 'brand equity' refer to?

Answer: The commercial value derived from customer perception of the brand name

Brand equity is the added value a recognized, trusted brand carries.

Which approach best defines a target audience for a new lash studio?

Answer: Identifying demographics, interests, and pain points of ideal clients

Defining specific demographics and needs sharpens marketing effectiveness.

A beauty brand consistently responds to negative reviews professionally. This primarily supports:

Answer: Reputation management and trust building

Handling reviews well protects and strengthens the brand's reputation.

Which content format is generally most effective for demonstrating a hairstyling technique on social media?

Answer: Short-form video reels or tutorials

Short video best shows dynamic techniques and drives engagement.

What is 'seasonal marketing' in a beauty business context?

Answer: Aligning promotions with holidays, weather, or events like prom and weddings

Seasonal marketing times offers to periods of naturally higher demand.

A brand's 'tone of voice' refers to:

Answer: The consistent personality and style of its written and spoken communication

Tone of voice is the brand's consistent communication personality.