Marketing and Brand Development Flashcards

A beauty business wants to grow its email list. Which tactic is most effective and permission-based?

Answer: Offering a free skincare guide in exchange for an email signup

A lead magnet earns opt-in subscribers who are genuinely interested.

What is the main purpose of a 'brand style guide' for a salon?

Answer: To ensure consistent colors, fonts, and voice across all materials

A style guide keeps visual and tonal identity consistent everywhere.

Which social media metric best indicates that content resonates and builds community?

Answer: Engagement rate (likes, comments, shares relative to reach)

Engagement rate shows how actively the audience interacts with content.

A spa partners with a local gym to cross-promote services. This is an example of:

Answer: Strategic co-marketing with a complementary business

Co-marketing pairs non-competing brands that share a target audience.

Which pricing strategy positions a beauty brand as premium?

Answer: Setting higher prices paired with elevated service and packaging

Premium positioning uses higher prices to signal superior quality and experience.

What is the primary goal of a customer loyalty program in a beauty business?

Answer: Increasing repeat visits and lifetime customer value

Loyalty programs reward repeat behavior, raising retention and lifetime value.

An influencer with a small but highly engaged local following is called a:

Answer: Micro-influencer

Micro-influencers have smaller audiences but strong engagement and trust.