Beauty Business Technology and Digital Tools Flashcards

Which type of software is most commonly used by US salons to manage online appointment booking and reduce no-shows?

Answer: Salon scheduling software with automated reminders

Salon scheduling software with automated reminders (e.g., Vagaro, Booksy) reduces no-shows by sending clients text or email confirmations.

What is a point-of-sale (POS) system used for in a beauty salon?

Answer: Processing payments, tracking sales, and managing inventory

A POS system handles payment processing, tracks daily sales, and can integrate with inventory management to keep product levels accurate.

Which platform is most widely used by US beauty professionals to showcase their work and attract new clients through photos and short videos?

Answer: Instagram and TikTok

Instagram and TikTok are the dominant visual platforms for beauty professionals in the US to display portfolio work and reach potential clients.

What is the primary benefit of using a cloud-based salon management system over a desktop-only software?

Answer: Accessible from any device with an internet connection

Cloud-based systems allow salon owners and staff to access schedules, client records, and reports from any internet-connected device, including smartphones.

A beauty salon wants to send personalized birthday discount offers to clients automatically. Which tool would best accomplish this?

Answer: CRM software with email marketing automation

CRM (Customer Relationship Management) software stores client birthdays and can trigger automated personalized emails or texts with promotional offers.

Which payment method has become increasingly expected by US salon clients and allows contactless transactions via smartphone?

Answer: NFC-based mobile payments such as Apple Pay and Google Pay

NFC mobile payments like Apple Pay and Google Pay are widely adopted in the US and allow clients to pay contactlessly using their smartphones.