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Beauty Business Technology and Digital Tools Flashcards

6 cards from real Beauty Business practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 Beauty Business Technology and Digital Tools flashcards as text

  1. What does an online review management strategy involve for a US beauty salon?

    Answer: Monitoring, responding to, and encouraging Google and Yelp reviews

    A solid review management strategy means actively monitoring platforms like Google and Yelp, professionally responding to all reviews, and encouraging satisfied clients to leave feedback.

  2. Which digital tool helps a salon track which marketing campaigns are driving new client bookings?

    Answer: UTM tracking links combined with Google Analytics

    UTM parameters added to URLs allow Google Analytics to attribute website traffic and bookings to specific campaigns, ads, or social media posts.

  3. A salon wants to sell retail products online in addition to in-person. What is the best first step?

    Answer: Set up an e-commerce store integrated with their existing booking platform or website

    Integrating an e-commerce store with the existing salon website or booking platform streamlines inventory management and gives clients a seamless shopping experience.

  4. What is the purpose of a digital intake form sent to new clients before their first appointment?

    Answer: To collect health history, preferences, and allergy information in advance

    Digital intake forms gather client health history, skin/hair concerns, and allergy details before the appointment, saving time and improving service safety.

  5. Which metric in a salon's booking software best indicates client retention performance?

    Answer: Rebook rate — the percentage of clients who schedule a follow-up appointment

    The rebook rate measures how many clients return for another appointment, making it the clearest digital indicator of client retention success.

  6. What advantage does a salon gain by offering a client loyalty app or digital loyalty program?

    Answer: Increased repeat visits through rewards that incentivize clients to return

    Digital loyalty programs reward repeat clients with points or discounts, directly incentivizing return visits and increasing lifetime client value.