Beauty Business Techniques Flashcards
6 cards from real Beauty Business practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Beauty Business Techniques flashcards as text
What is the primary purpose of a SWOT analysis in a beauty business plan?
Answer: To identify strengths, weaknesses, opportunities, and threats
A SWOT analysis evaluates internal strengths and weaknesses alongside external opportunities and threats to guide strategic planning.
Which pricing strategy involves setting service prices lower than competitors to attract new clients?
Answer: Penetration pricing
Penetration pricing uses lower initial prices to quickly build a client base and gain market share.
What does the term 'client retention rate' measure in a beauty business?
Answer: The percentage of clients who return for repeat services
Client retention rate tracks the percentage of existing clients who continue booking services over a given period.
Which legal structure offers personal liability protection while allowing pass-through taxation for a solo beauty professional?
Answer: Single-member LLC
A single-member LLC provides liability protection while allowing profits to pass through to the owner's personal tax return.
What is the recommended approach when handling a dissatisfied client's complaint about a beauty service?
Answer: Listen actively, acknowledge the concern, and offer a resolution
Active listening and acknowledging concerns before offering a resolution builds trust and often retains the client relationship.
Which marketing metric tracks how much a beauty business spends to acquire each new client?
Answer: Customer acquisition cost
Customer acquisition cost (CAC) divides total marketing spend by the number of new clients gained in that period.