Quality Assurance & Compliance Flashcards

Which measurement framework is most commonly used to evaluate the effectiveness of a PR campaign against its stated objectives?

Answer: Barcelona Principles

The Barcelona Principles provide a globally accepted framework for measuring PR effectiveness tied to specific objectives.

A PR practitioner discovers a vendor submitted fabricated media coverage reports. The MOST appropriate first step is to:

Answer: Report the issue internally and document findings

Documenting findings and reporting internally ensures a structured, evidence-based response before any external action.

Which of the following BEST describes a 'communication audit' in a QA context?

Answer: A systematic evaluation of all communication processes and outputs

A communication audit systematically examines processes, messages, channels, and outcomes to identify gaps and improve quality.

Under PRSA's Member Code of Ethics, the principle of 'fairness' requires PR professionals to:

Answer: Respect all opinions and support the right of free expression

PRSA's fairness principle centers on respecting diverse viewpoints and upholding the right to free expression.

Which quality control step should occur BEFORE a major press release is distributed?

Answer: Multi-level editorial review and fact-checking

Pre-distribution editorial review and fact-checking catches errors and ensures accuracy before the message reaches the public.

A compliance checklist in PR typically ensures that all content:

Answer: Meets legal, ethical, and organizational standards

Compliance checklists verify that content satisfies legal requirements, ethical guidelines, and internal organizational policies.

When establishing KPIs for a PR quality assurance program, they should primarily be:

Answer: Specific, measurable, and tied to communication objectives

Effective KPIs must align with stated communication objectives and be measurable to allow meaningful quality assessment.