Practice Test Geeks(APR) Accreditation in Public Relations Certified Practice Test
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Professional Ethics & Standards Flashcards

7 cards from real APR practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Professional Ethics & Standards flashcards as text

  1. The PRSA Code of Ethics was most recently revised and re-adopted in which year?

    Answer: 2000

    The PRSA Member Code of Ethics was revised and re-adopted in 2000, shifting from a rule-based to a values-based framework.

  2. A PR practitioner is representing a pharmaceutical company and is also a patient advocate for a disease the drug treats. This is best characterized as:

    Answer: A potential conflict of interest requiring disclosure

    Serving in dual roles with potentially competing interests constitutes a conflict of interest that requires disclosure to all relevant parties.

  3. Which of the following best illustrates 'independent judgment' as described in PRSA ethics guidelines?

    Answer: A practitioner provides honest counsel even when it contradicts client preferences

    Independent judgment means providing honest, objective counsel to clients, even when that counsel is unwelcome or contradicts what the client wants to hear.

  4. Under what circumstances may a PR practitioner ethically decline to reveal the name of a confidential source to a journalist asking for confirmation?

    Answer: When the source was provided under an expectation of confidentiality

    Practitioners may ethically protect a confidential source when the information was shared under an explicit or implicit expectation of confidentiality.

  5. A practitioner ghost-writes op-eds for an executive without disclosing their involvement. Is this ethically permissible under standard PR practice?

    Answer: Yes, ghost-writing is a standard and accepted PR practice

    Ghost-writing is a widely accepted and ethical PR practice when the named author reviews, approves, and takes responsibility for the content.

  6. Which scenario would most clearly violate the PRSA Code's provision on 'free flow of information'?

    Answer: A practitioner withholds material safety information from the public at a client's request

    Withholding material safety information from the public at a client's request violates the obligation to protect and advance the free flow of accurate, truthful information.

  7. According to APR body of knowledge, what is the relationship between an organization's ethics program and its public relations function?

    Answer: PR practitioners should serve as ethics counselors and champions of ethical culture within organizations

    APR-credentialed practitioners are expected to serve as ethics counselors who help shape and champion ethical culture throughout their organizations.