Ethics & Legal Considerations Flashcards
6 cards from real APR practice questions. Tap to flip, then mark Knew It or Still Learning โ missed cards come back until you master them.
Read the first 6 Ethics & Legal Considerations flashcards as text
What is a key ethical principle in public relations?
Answer: Maintaining transparency and honesty
Transparency is crucial in public relations, ensuring that communications are honest, accurate, and uphold public trust.
Which legal consideration must PR professionals be aware of when handling copyrighted material?
Answer: Ensuring proper attribution and permission
Public relations professionals must respect copyright laws, ensuring that content is used with proper attribution and legal permissions.
What is the role of disclosure in ethical public relations practices?
Answer: Clearly stating sponsorships and affiliations
Disclosure ensures that sponsorships, paid endorsements, and affiliations are clearly stated to maintain credibility and transparency.
Which legal aspect should be considered when collecting and using personal data for PR campaigns?
Answer: Following data protection laws
Compliance with data protection laws, such as GDPR or CCPA, ensures that personal data is collected, stored, and used ethically and legally.
What is the consequence of spreading false information in public relations?
Answer: Eroding public trust and legal repercussions
Spreading false information can damage an organization's reputation, erode public trust, and lead to legal consequences.
Which regulatory body oversees advertising and PR ethics in the United States?
Answer: Federal Trade Commission (FTC)
The Federal Trade Commission (FTC) ensures that advertising and PR practices comply with legal and ethical standards, preventing deceptive marketing.