Communication & Stakeholder Engagement Flashcards
7 cards from real APR practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Communication & Stakeholder Engagement flashcards as text
Which stakeholder mapping approach categorizes audiences by their level of power and interest in an organization?
Answer: Power-Interest grid
The Power-Interest grid helps PR professionals prioritize stakeholder engagement based on how much power and interest each group has.
A company faces a hostile community group opposing a new facility. The BEST initial stakeholder engagement strategy is to:
Answer: Identify community leaders and request private dialogue
Identifying and engaging community leaders in private dialogue establishes trust and opens channels for addressing concerns before opposition escalates.
The 'two-way symmetrical' model of public relations, as described by Grunig and Hunt, is characterized by:
Answer: Balanced dialogue where both organization and publics can change
Two-way symmetrical PR involves mutual understanding and adaptation, where both the organization and its publics may modify their positions.
When drafting a communication plan for a merger announcement, which audience should typically receive information FIRST?
Answer: Employees and internal stakeholders
Employees should be informed first to prevent rumors, maintain morale, and ensure they can answer questions from external audiences accurately.
Which communication channel is MOST appropriate for conveying complex, technical information to a specialized professional audience?
Answer: White papers or technical reports
White papers and technical reports provide the depth, credibility, and detail needed for professional audiences evaluating complex information.
A PR professional uses 'framing' in communications. What does this primarily involve?
Answer: Selecting which aspects of an issue to emphasize to shape perception
Framing involves selecting and emphasizing certain aspects of an issue to promote a particular interpretation or perspective among audiences.
A nonprofit organization wants to engage millennials effectively. Research shows this demographic prefers:
Answer: Authentic storytelling and participatory digital experiences
Millennials respond strongly to authentic narratives, peer sharing, and interactive digital content that invites participation rather than passive consumption.