APR Digital & Social Media Communications Flashcards
6 cards from real APR practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 APR Digital & Social Media Communications flashcards as text
Which metric best indicates whether a blog post is being read versus simply visited?
Answer: Average time on page
Average time on page reflects how long visitors are actually engaging with the content, suggesting whether they are reading it.
An organization's 'owned media' in the PESO model includes:
Answer: The company website, blog, and email newsletter
Owned media refers to digital channels the organization controls, such as its website, blog, and email list.
A/B testing in digital communications involves:
Answer: Testing two versions of content with different audience segments to determine which performs better
A/B testing sends two content variations to comparable audience samples to determine which version achieves better results.
Which of the following is a key characteristic of an effective social media content calendar?
Answer: It aligns scheduled content with organizational goals, key dates, and audience behavior patterns
An effective content calendar organizes publishing schedules in alignment with strategic goals, seasonal events, and audience engagement data.
The term 'algorithm' in the context of social media platforms most directly affects:
Answer: Which content users see in their feeds based on engagement signals
Social media algorithms determine content visibility in users' feeds based on factors like engagement, relevance, and recency.
When managing a branded social media community, 'community guidelines' primarily serve to:
Answer: Set behavioral expectations and protect the space from harassment or spam
Community guidelines establish acceptable behavior standards, protect users from harmful content, and maintain a productive brand environment.