APR Campaign & Program Management Flashcards
6 cards from real APR practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 APR Campaign & Program Management flashcards as text
What is the primary purpose of a situation analysis (SWOT) at the start of an APR campaign?
Answer: To assess internal strengths and weaknesses alongside external opportunities and threats
A SWOT analysis evaluates internal capabilities and external conditions to inform strategic planning.
Which planning model, widely referenced in the APR exam, uses the sequence Research, Action, Communication, Evaluation?
Answer: RPIE model
RPIE (Research, Planning, Implementation, Evaluation) is the four-step model commonly tested on the APR exam.
In campaign management, a 'formative evaluation' is best described as:
Answer: Evaluation conducted before or during a campaign to refine tactics
Formative evaluation occurs before or during a campaign to improve messaging and strategy in real time.
Which of the following best defines a campaign 'objective' in public relations planning?
Answer: A specific, measurable, time-bound outcome linked to a goal
Objectives are SMART statements that define measurable outcomes, distinguishing them from broad goals.
A public relations practitioner is managing a multi-month campaign. The Gantt chart tool is most useful for:
Answer: Visualizing the timeline and sequence of campaign tasks
A Gantt chart maps tasks against a timeline, making it ideal for project scheduling and milestone tracking.
Which budget approach requires justifying every line item from zero each budget cycle rather than building on the prior year?
Answer: Zero-based budgeting
Zero-based budgeting starts from scratch each cycle, requiring justification for every expenditure.