Marketing and Community Relations Flashcards
7 cards from real ALF practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Marketing and Community Relations flashcards as text
Which pricing disclosure practice supports transparent marketing in assisted living?
Answer: Providing a written schedule of base rates, care level fees, and potential additional charges before move-in
Full written fee disclosure before admission is a hallmark of ethical, and often legally required, marketing practice.
A marketing SWOT analysis for an assisted living facility examines:
Answer: Internal strengths and weaknesses plus external opportunities and threats
SWOT stands for strengths, weaknesses, opportunities, and threats, combining internal and external factors.
Why should an administrator track the source of every inquiry?
Answer: To identify which marketing channels produce results and allocate budget accordingly
Source tracking reveals return on investment by channel so marketing dollars go where they work.
A local church group asks to hold monthly visits with residents. From a community relations standpoint, the administrator should:
Answer: Welcome the partnership while coordinating scheduling and respecting residents' choices about participation
Community partnerships enrich resident life and goodwill, but participation must remain each resident's choice.
Which statement about using resident photographs in facility marketing materials is correct?
Answer: Written consent from the resident or legal representative must be obtained before use
Using a resident's image without documented consent violates privacy rights regardless of the medium.
The primary purpose of a facility's participation in local chamber of commerce and civic organizations is to:
Answer: Build professional networks and community visibility that generate trust and referrals
Civic involvement raises the facility's local profile and creates relationship-based referral opportunities.
When a competitor closes suddenly and displaced residents need placement, the best community-relations approach is to:
Answer: Assist families with compassionate, pressure-free information about available options including your facility
Compassionate assistance during a crisis builds lasting reputation, while opportunistic tactics damage community trust.