Review and Assessment Flashcards
7 cards from real Affiliate Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Review and Assessment flashcards as text
An affiliate is evaluating a program with a 90-day cookie, 8% commission, and $200 AOV. A competitor program offers a 7-day cookie, 12% commission, and $180 AOV. Which factor most favors the first program for a content-driven blog?
Answer: The longer cookie window of the first program
Content blogs attract readers who research for weeks before buying, so a 90-day cookie captures far more conversions than a 7-day window.
What is the purpose of an affiliate disclosure according to FTC guidelines?
Answer: To inform readers that the affiliate may earn a commission from recommended links
FTC guidelines require affiliates to clearly disclose any material connection — including potential commissions — so consumers can weigh the recommendation's objectivity.
Which practice violates most affiliate program terms of service?
Answer: Bidding on the merchant's branded keywords in PPC campaigns without permission
Most affiliate agreements explicitly prohibit bidding on the merchant's brand terms in paid search, as it inflates the merchant's own ad costs.
What is a 'two-tier' affiliate program?
Answer: A program where affiliates earn commissions on both their own sales and sales made by affiliates they recruit
Two-tier programs reward affiliates not only for their own conversions but also for a percentage of commissions earned by sub-affiliates they introduce to the program.
An affiliate's email list has 10,000 subscribers with a 25% open rate and 3% click rate on affiliate links. How many clicks per campaign should they expect?
Answer: 75 clicks
10,000 × 25% open rate = 2,500 opens; 2,500 × 3% click rate = 75 clicks per campaign.
Which type of affiliate network model gives affiliates access to thousands of merchants through a single platform?
Answer: Aggregator affiliate network
Aggregator networks like ShareASale, CJ, and Rakuten consolidate multiple merchants under one dashboard, simplifying link management and payment.
What does a 'reversal rate' reveal about an affiliate program's quality?
Answer: The percentage of approved commissions later reversed due to returns or fraud
High reversal rates signal product quality issues, misleading promotions, or customer service problems that erode an affiliate's actual take-home earnings.