Review and Assessment Flashcards
7 cards from real Affiliate Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Review and Assessment flashcards as text
Which of the following best describes a 'super affiliate'?
Answer: A high-performing affiliate who drives significant revenue for a merchant
Super affiliates are top-tier performers who generate a disproportionately large share of a program's sales.
What is the key difference between CPA and CPS affiliate commission models?
Answer: CPA pays per action (e.g., lead or signup), CPS pays per completed sale
CPA (Cost Per Action) covers any defined action, while CPS (Cost Per Sale) specifically requires a purchase to trigger a commission.
An affiliate's review site gets 80% of its traffic from one keyword. What risk does this create?
Answer: Over-reliance on a single traffic source vulnerable to algorithm changes
Traffic concentration on one keyword creates fragility — a single Google algorithm update can eliminate most of the site's visitors overnight.
Why do some affiliate programs require a minimum payout threshold before sending commissions?
Answer: To reduce the administrative cost of processing many small payments
Minimum thresholds reduce transaction fees and administrative overhead by batching payments until a meaningful balance accumulates.
What is 'affiliate fraud' in the context of lead generation programs?
Answer: Submitting fake or incentivized leads to earn illegitimate commissions
Affiliate fraud in lead gen involves generating low-quality or fabricated leads to collect commissions without delivering genuine prospective customers.
Which type of content typically achieves the highest affiliate conversion rates for high-ticket products?
Answer: In-depth comparison and review articles targeting purchase-intent keywords
Detailed reviews and comparisons targeting buyers who are actively researching before a high-consideration purchase convert at significantly higher rates.
What does 'chargeback' mean in the context of affiliate marketing commissions?
Answer: Reversal of an affiliate commission when a customer returns a product or disputes a charge
Chargebacks occur when sales are reversed due to refunds or disputes, and the corresponding affiliate commission is clawed back.