Review and Assessment Flashcards
7 cards from real Affiliate Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Review and Assessment flashcards as text
Which metric best measures how efficiently an affiliate converts clicks into sales?
Answer: Conversion rate (CR)
Conversion rate measures the percentage of clicks that result in a completed sale or desired action.
An affiliate notices their EPC dropped 40% after a merchant redesigned their landing page. What is the most likely cause?
Answer: The new landing page has poor UX or mismatched messaging
A sudden EPC drop after a merchant-side change typically signals the new landing page is failing to convert the same traffic that previously performed well.
What does a cookie duration of 30 days mean in affiliate marketing?
Answer: The affiliate gets credit for purchases made within 30 days of a user's first click
Cookie duration defines the window during which an affiliate earns commission if the referred user completes a purchase.
Which of the following is a red flag indicating a low-quality affiliate program?
Answer: No clear terms on cookie attribution
Ambiguous cookie attribution terms can lead to commission theft or disputes, making it a red flag when evaluating programs.
An affiliate compares two programs: Program A pays 5% on $500 average order value, Program B pays 20% on $50 average order value. Which pays more per conversion?
Answer: Program A ($25 per sale)
Program A yields $25 per conversion (5% × $500) versus Program B's $10 (20% × $50).
What is the primary purpose of using UTM parameters in affiliate marketing links?
Answer: To track traffic source, medium, and campaign performance in analytics
UTM parameters append tracking data to URLs so analytics platforms can attribute traffic and conversions to specific campaigns.
A merchant's affiliate program switches from last-click to first-click attribution. How does this most affect affiliates?
Answer: Top-of-funnel content affiliates benefit more
First-click attribution rewards the affiliate who introduced the customer, benefiting content creators and awareness-stage promoters over late-funnel affiliates.