Affiliate Marketing Analytics and Tracking Flashcards
6 cards from real Affiliate Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Affiliate Marketing Analytics and Tracking flashcards as text
What is the purpose of an affiliate 'deep link'?
Answer: A tracked affiliate link that points directly to a specific product or page rather than just the homepage
A deep link is an affiliate tracking link that sends users directly to a specific product page or landing page rather than the merchant's homepage, improving relevance and conversion rates.
Which metric best indicates the overall profitability of an affiliate campaign when accounting for ad spend?
Answer: Return on Ad Spend (ROAS)
ROAS (Return on Ad Spend) measures revenue generated for every dollar spent on advertising, making it the key profitability indicator for paid traffic affiliate campaigns.
What does 'incremental revenue' mean in the context of affiliate program analytics?
Answer: Revenue that would NOT have occurred without the affiliate's contribution, proving true program value
Incremental revenue represents the sales genuinely driven by affiliates that would not have happened through other channels, used to assess the true ROI of the affiliate program.
What is 'cookie stuffing' and why is it banned by affiliate networks?
Answer: Dropping affiliate tracking cookies on users' browsers without a genuine click, fraudulently claiming commissions
Cookie stuffing is a black-hat tactic where affiliate cookies are placed on users' browsers without their knowledge or a real click, enabling fraudulent commission claims on sales the affiliate didn't actually refer.
What does 'lifetime value' (LTV) tracking mean for affiliate programs that pay recurring commissions?
Answer: Measuring the total revenue a referred customer generates over their entire relationship with the merchant
LTV tracking for recurring commission programs monitors the cumulative revenue a referred customer brings over time, helping both affiliates and merchants understand the long-term value of each referral.
Which of the following is a key reason why 'view-through attribution' is controversial in affiliate marketing?
Answer: It credits affiliates for conversions where users only saw a display ad but never clicked it, making attribution debatable
View-through attribution credits an affiliate when a user converts after merely seeing (not clicking) their ad, which is controversial because it's difficult to prove the impression directly influenced the purchase.