Affiliate Marketing Flashcards
7 cards from real Affiliate Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Affiliate Marketing flashcards as text
What is 'deep linking' in the context of affiliate marketing?
Answer: Linking directly to a specific product page rather than the merchant's homepage
Deep linking sends referred visitors directly to the relevant product or landing page, reducing friction and typically improving conversion rates.
An affiliate program's terms prohibit 'trademark bidding.' What does this mean?
Answer: Affiliates cannot use the merchant's brand name as a paid search keyword
Trademark bidding restrictions prevent affiliates from running paid search ads on the merchant's brand name, which would compete with the merchant's own campaigns and inflate costs.
What is 'email list building' primarily used for in affiliate marketing?
Answer: Creating a direct, owned channel to promote affiliate offers to a warm audience repeatedly
An email list gives affiliates a recurring way to reach an audience they own, reducing dependence on search rankings or social algorithms for traffic.
Which of these traffic sources is considered 'owned media' for an affiliate?
Answer: An email newsletter the affiliate sends to their own subscriber list
Owned media includes channels the affiliate fully controls, like their own email list or website, without depending on an algorithm or ad platform.
A merchant's affiliate program has a 'minimum payout threshold' of $50. What happens if an affiliate earns only $30 in a month?
Answer: The $30 rolls over and accumulates until the threshold is met before payment is issued
Most programs hold payment until the affiliate's accumulated balance reaches the minimum threshold, then issue a single payment.
What is the main purpose of using a 'landing page' in a paid traffic affiliate campaign?
Answer: To pre-sell the offer, warm up visitors, and improve overall conversion rates before sending them to the merchant
A pre-sell landing page bridges the gap between an ad and the merchant's offer, building trust and intent that typically lifts conversion rates.
Which of the following is considered a 'white-hat' affiliate marketing practice?
Answer: Writing honest, in-depth product reviews with clear affiliate disclosures
Honest, transparent reviews that clearly disclose affiliate relationships align with FTC guidelines, platform policies, and long-term audience trust.