Advanced Topics Flashcards
7 cards from real Affiliate Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Advanced Topics flashcards as text
What does 'attribution window' mean in affiliate marketing?
Answer: The period during which a conversion is credited to an affiliate after a click
An attribution window is the defined time period after a click during which any resulting conversion is credited to the referring affiliate.
In affiliate marketing, what is 'sub-affiliate' or 'sub-ID' tracking used for?
Answer: Passing custom parameters through tracking links to segment performance data
Sub-IDs are custom parameters appended to affiliate links that let affiliates track performance by traffic source, ad placement, or campaign.
Which metric best measures the efficiency of an affiliate's traffic quality independent of commission rate?
Answer: Conversion rate (CVR)
Conversion rate directly reflects how well an affiliate's audience matches the advertiser's offer, independent of how much each conversion pays.
What is 'cookie stuffing' and why is it prohibited?
Answer: Fraudulently dropping affiliate cookies on users without a genuine click
Cookie stuffing fraudulently attributes conversions to an affiliate by placing cookies on users' browsers without a real referral click.
A performance marketing agency runs campaigns for multiple advertisers. Which affiliate model allows the agency to earn based on actual customer lifetime value rather than a one-time action?
Answer: Revenue share
Revenue share pays affiliates a percentage of ongoing customer spend, aligning earnings with long-term customer value rather than a single event.
What is 'affiliate link cloaking' primarily used for?
Answer: Making long tracking URLs cleaner and preventing affiliate ID stripping
Link cloaking converts long, ugly affiliate URLs into short branded links, reducing the chance of users manually removing tracking parameters.
Under FTC guidelines in the US, when must an affiliate disclose their relationship with an advertiser?
Answer: Whenever there is a material connection that could affect the credibility of the endorsement
FTC rules require clear disclosure whenever a material connection—including paid commissions—exists that might influence a consumer's view of a recommendation.